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The ‘Ben Settle’ Secret to… “Client-less” Copywriting
How to Create Your Own $465,000 Copywriting Business… Without EVER Having to Land a Single Client…
Writing Just 10 Minutes a Day, About Stuff You Love!
The “Core” Program — What You Need to Start Your 10-Minute Workday Business
This is the meat of it right here…
12 “deep dive” instructional webinar courses from Ben on all the aspects of setting up and launching your 10-Minute Workday “no-client” email business.
SESSION 1 — “LIKE A BUM WHO GETS PAID” — BEN’S INTRODUCTION TO THE PROGRAM AND THE “10-MINUTE” LIFESTYLE… AND WHY ANYONE WHO LOVES TO WRITE CAN HAVE AN EMAIL BUSINESS LIKE BEN’S…
SESSION 2 — “BE A MASTER OF MARKETS” — BEN’S STEP-BY-STEP INSTRUCTIONS FOR THIS CRUCIAL STEP: IDENTIFYING THE IDEAL “STARVING MARKET” FOR YOU TO WRITE ABOUT…
SESSION 3 — “THE PERFECT PRODUCT” — EVERY “10-MINUTE EMAIL” YOU WRITE WILL SELL A PRODUCT THAT’S VALUABLE TO YOUR MARKET. THAT’S YOUR INCOME STREAM. BEN WILL HELP YOU FIND OR CREATE IT — A PRODUCT YOU CAN SELL ONCE AND HAVE IT PAY YOU FOREVER… THAT’S SCALABLE… AND THAT YOUR MARKET CRAVES…
SESSION 4 — “THE STUPID SIMPLE FUNNEL” — THE GREAT THING ABOUT THE 10-MINUTE WORKDAY PROGRAM IS ITS SIMPLICITY: PEOPLE FIND YOU, THEY OPT IN, YOU SEND THEM AN EMAIL EVERY DAY THAT LINKS TO A SALES PAGE, THEY BUY, AND YOU MAKE MONEY. THE STUPID SIMPLE FUNNEL SHOWS YOU HOW IT ALL WORKS…
SESSION 5 — “THE OPTIMUM OPT-IN PAGE” — AGAIN, A MODEL OF SIMPLICITY: ONE PAGE, A STRONG PROMISE, SOME LINES OF CREDIBILITY, AND AN ETHICAL “BRIBE.” BEN SHOWS YOU HOW TO PUT IT ALL TOGETHER — IN A DAY OR LESS.
SESSION 6 — “SLACKER PROOF SALES LETTERS” — BEN’S VERY OWN, HIGHLY TESTED, EXTREMELY EFFECTIVE METHOD OF WRITING “NOT-SO-PERFECT” SALES LETTERS BROKEN DOWN INTO FIVE EASY STEPS.
SESSION 7 — THE EMAIL PLAYERS CRASH COURSE — THE THREE-PART, IN-DEPTH TRAINING SESSION THAT TEACHES YOU HOW TO WRITE EDGY, ENGAGING, MEMORABLE, AND HIGHLY EFFECTIVE DAILY EMAILS JUST LIKE BEN — PLUS AN INVALUABLE 30-DAY “GET GREAT AT EMAIL” GAME PLAN.
SESSION 8 — LIST-BUILDING LOVIN’ — GROWING YOUR LIST OF READERS IS CRUCIAL TO THE SUCCESS AND GROWTH OF YOUR 10-MINUTE WORKDAY BUSINESS. IN THIS SESSION, BEN SHOWS YOU OVER 50 WAYS TO DRIVE THOUSANDS OF EAGER, STARVING BUYERS TO YOUR OPT-IN PAGE EACH AND EVERY DAY…
SESSION 9 — THE PAINLESS PRODUCT LAUNCH — THE MORE PRODUCTS YOU HAVE, THE MORE THINGS YOU CAN SELL, AND THE MORE MONEY YOU HAVE FLOWING TO YOU. BEN IS A MASTER AT THE “NEW PRODUCT LAUNCH” AND REVEALS HIS SUREFIRE FOUR-STEP PROCESS FOR MAKING SURE EVERY NEW PRODUCT LAUNCH IS A HUGE SUCCESS…
SESSION 10 — “UNBAFFLING THE BACKEND” — YOUR BEST BUYERS ARE PEOPLE WHO HAVE BOUGHT FROM YOU BEFORE. THEY LOVE YOU AND WANT TO BUY MORE. BEN WILL SHOW YOU HOW TO TURN THIS “LOVE AFFAIR” INTO A SOURCE OF EVEN BIGGER INCOME…
SESSION 11 — OBEY OPERATION MONEY-SUCK — BEN’S #1 BUSINESS STRATEGY OF ONLY FOCUSING THINGS THAT MAKE YOU MONEY — AND LEAVING ALL THE OTHER STUFF (FULFILLMENT, PRODUCT DELIVERY, PAYMENT PROCESSING, WEB DESIGN, WEB HOSTING, AND OTHER “ADMINISTRATIVE” TASKS) TO OTHERS…
SESSION 12 — WRAPPING IT ALL UP — BEN’S TIPS FOR “GETTING IT DONE”… HOW TO STAY ON TRACK… AND WAYS TO MAKE SURE YOU’RE OPTIMIZING EVERY ASPECT OF THE 10-MINUTE WORKDAY PROGRAM SO YOU CAN START ENJOYING THE “10-MINUTE WORKDAY” LIFE AS QUICKLY AS POSSIBLE.
So you see — it’s all here.
A “soup-to-nuts” strategy on how to build and launch your very own six-figure email copywriting business — modeled after Ben’s very own.
And to make sure you don’t miss one single word of it — you’ll not only get access to each full webinar… but also an audio version… a transcript of all the sessions and printable versions of every webinar slide for easy “anytime” viewing.
But that’s not all you’ll get…
Your Complete Library of Business-Building “Power Bonuses”
Naturally, Ben and AWAI want to give you everything you need to succeed — and then some.
So we’ve assembled a very long line of special bonuses — interviews, essays, reports, and special learning tools designed to broaden your knowledge of the business and “drive home” the basic strategies you’ll need to know to be successful.
Here’s just some of the special “added perks” you’ll get:
“BEN BONUS” #1
Four of the Most “Pertinent-to-You” Issues of Ben’s Industry Renowned “Email Players” and “Crypto Marketing” Newsletters — printed and mailed to you in a custom folder:
- Issue #1 — “How to Clear Six-Figures Per Year Writing a Couple of Emails Per Day”… an incredibly concise four-part recap of Ben’s highly successful email writing business model, with focus on how to build income streams… how to research your market… how to get all the “tactical” stuff right… and how Sean D’Souza’s “sequential selling” secret can virtually guarantee your success.
- Issue #2 — “The Cheapskate’s Guide to Using Just One Email Per Day to Build a Hotlist of Leads Eager to Buy From You” — Classic Ben, where he implores you to use his “12 simple strategies” for taking material you’ve already written and use them to grow your list by leaps and bounds! Plus, a few “bonus secrets” for growing your business.
- Issue #3 — Anatomy of a Mega Successful Product Launch Using Nothing But “Lowly” Emails — Ben’s incredibly simple four-step “A-D-S-D” strategy for creating a highly profitable launch sequence for any and all new products you decide to create — and all it takes is a strategically structured “10-Minute Email”!
- Issue #4 — How to Write, Produce, and Profit from Print Newsletters — Ben’s favorite way to turn your “10-Minute Email” business into a thriving success. Once you have your template (which Ben will give you), they’re easy and fast to produce… offer great value to your readers… come with a high profit margin… and can be “repurposed” in so many ways that can grow your business.
“BEN BONUS” #2
Three powerful and useful videos where he breaks down and analyzes in incredible detail three of his most successful “10-Minute Emails”:
- Video One: “Going to the Dark Side” — an analysis one of the most “controversial” emails Ben has ever written… and how “rattling” your reader can make your email stand out in even the busiest of email inboxes…
- Video Two: “Assault Their Insecurities” — here, Ben explains why the counterintuitive idea that readers want you to expose and address their insecurities can make you a more successful email and copywriter than 99% of the writers working today…
- Video Three: “A Lonely Place of Buying” — how focusing on this little addressed but powerful emotion you can not only win your reader’s loyalty, but you can use this unique “bond” to double, even triple your sales whenever you use this approach.
“BEN BONUS” #3
The Ultimate Ben Settle Email “Inspiration” File — 20 of Ben’s most successful “10-Minute Emails” that you can read, study, dissect, and use as inspiration when you start writing your own emails…
And that’s not all…
As part of this “email bonus package,” Ben includes five (5) copyright-free email templates you can use and adapt for your own email business… however you choose!
“BEN BONUS” #4
“The Lost Tapes” — Backroom Interviews with three of the legends of copywriting. The sound’s not so great… but the content? It’s not to be missed. (We’ve included a transcript so you catch every single word):
- “Lost Tape” Interview #1 — Ben talks with copywriting legend Doug D’Anna about a secret not one in 1,000 writers knows: why a properly written “boring” headline will outperform “exciting” headlines a majority of the time.Also: why people don’t buy “benefits” (and what they buy instead)… the secret of making people want to buy from you and you only… What football legend Joe Montana can teach you about copywriting… how to constantly sell throughout your ad without even mentioning your product… and more!
- “Lost Tape” Interview #2 — One of the most successful and respected copywriters on the planet David Deutsch reveals his “Hey Mitch” secret for knowing if the copy you just wrote is “great copy” or not — without guessing or testing.Also: How to make “technical” facts about your product sound fun and fascinating… 4 things every copywriter MUST know about design… A secret “backdoor” way to break into the direct-mail industry… When you should NOT write in a smooth, “conversational” tone (and instead use stilted, boring “corporate speak”)… plus the “Copywriting Secret ‘A‐List’ Copywriters Privately Talk About with Each Other… But Almost Never Discuss Publicly”… and more.
- “Lost Tape” Interview #3 — Ben and his longtime copywriting mentor Ken McCarthy discuss a wide range of “hot topic” writing and marketing ideas, including:
- How to write moneymaking ads right out the gate — without needing any copywriting books, formulas, or Swipe Files.
- A scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.
- A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.
- Why tossing your order forms on the street can increase your response by as much as 30%.
- How to use your telephone to double your sales without doing any telemarketing or even dialing any numbers.
- An “almost foolproof” way of knowing if the market is going to respond to your ad before testing it or showing it to anyone.
- What Ken learned from corresponding with the late (great) copywriting genius Eugene Schwartz.
- How to create professional-looking Internet video ads on a “shoestring” budget.
- A single, “magic word” (often used with CNN newscasts) that will have your prospects glued to your ads — even with a hundred other ads competing for their attention.
- A secret way to use your TV set to raise your IQ by 10 points. (And without even turning it on!)
- How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without even knowing what the price was!
“BEN BONUS” #5
Ben’s Classic Ads Swipe File — 101 “Copy Slacker” style ads that influenced Ben’s ad writing career… Classic newspaper ads and letters by the likes of Gary Halbert and John Carlton.
Plus — and this is HUGE and valuable added bonus…
In-depth video analysis on seven (7) of the most successful ads Ben’s ever written!
There’s no better way to master Ben’s “Copy Slacker” ad writing techniques — learn the “method” in the course… and see it applied in black and white in this eye-opening expose!
“BEN BONUS” #6
The Ultimate Ben Settle “Bullet Template” Guide — One of the “Ben Rules” for writing fast and effective sales pages promoting your product is extensive use of bullets. Because they’re crucial to the success of your sales promotions — those bullets must be great. To help you, Ben is sharing over 350 of his best “bullet templates” — actual copy you can modify and adapt to your own promotions.
“BEN BONUS” #7
Ben’s Guide to “Letting Other People Handle the Boring Stuff” — as a “10- Minute Email” writer, your focus should be on two things: growing your list and selling through your emails.
The last thing you want to be worried about is processing payments, sending out products, setting up websites, and any of the other “pedestrian” chores involved with the operational side of running a business.
In this invaluable guide, Ben and AWAI show you how to “offload” all that stuff to other people — at a remarkably low cost. That way, all you’ll have to do is log onto a single website to see how many sales you’ve made — and rest comfortably knowing that when you make a sale, the product’s being sent to your buyer quickly and seamlessly.